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Business Analysis of Walmart

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Walmart is one of the most successful corporations in modern American history. Renown for its ability to aggregate large amounts of goods at very low prices, Walmart has been a staple of the American price-conscious consumer for years. This sample business analysis provides an example of the various business writing services available at Ultius.

History of Walmart financial progress

Roughly 50 years ago, Walmart began as a single store in Rogers, Arkansas providing customers with a wide-range of goods at reasonable prices. Walmart's culture has from the beginning been about helping people save money so they can live an improved life and this tradition continues today. Currently, Walmart operates more than 10,000 retail units within 27 countries and it is estimated that more than 2 million associates serve 200 million customers on a weekly basis.

These associates deliver time and time again the mission that Sam Walton set out those 50 years ago. One of Walmart's finest achievements is their remarkable growth and staying power within the business marketplace. This is what helped Walmart win big in the retail store industry. Customers continue to value the chance to rely on Walmart as being a one-stop shopping experience.

In 2012, Walmart "reinvigorated the fundamental price promise by providing low prices day in and day out on the broadest assortment. The price message backed by a strong ad match policy in the industry ensured and continues to ensure that there is separation in price with competitors. The certainty of great values throughout the store is what has been a fundamental element to Walmart for 50 years”

The certainty of great values throughout the store is what has been a fundamental element to Walmart for 50 years” (“Walmart 2012 Annual Report”).

Walmart has and continues to be outstanding in providing quality products for very low prices.

Reinventing and reinvesting in 2012

In 2012, Walmart provided a strong financial performance, with net sales increasing by 59% to $443.9 billion. The earnings per share from the continued operations of Walmart was $4.54 per share. The explanation for Walmart's continued noteworthy fiscal position is seen in their growth as a company. Walmart added an addition 1,160 additional units, including acquisitions in both the United Kingdom and South Africa (“Walmart 2012 Annual Report”).

As it stands now, Walmart has both a U.S. and international presence. Their U.S. strategy seems to be functioning at great capacity as the company saw real improvements in their investing in lower prices, merchandising and operations. Walmart was able to close 2012 with two-quarters of positive sales comps. One of Walmart's sole focuses for 2012 will be to continue to remain steadfast in improving comp sales and the positive trends that last year brought.

As of February of 2013, Walmart "initiated a quest to invest $2 billion in price through expense reductions and productivity improvements over the next two years."

Walmart's international showing is also delivering excellent sales numbers at $125 billion. The retailer is current among the top three in the world. Walmart's top global priority is to see improving returns based solely on increased profitability. Without a doubt, Walmart is one of the most profitable retailers on the global stage. Continuing to strive to have all of the necessary pieces needed to flourish, Walmart time and time again builds on the success to deliver value for their customers and shareholders (“Walmart 2012 Annual Report”).

Five key Strategies central to Walmart's business

Five strategies that Walmart is looking to do in the future are:

  1. Develop the people
  2. Driving a productivity loop
  3. Win in the global e-commerce technology area
  4. Revive the customer-focused culture
  5. Lead environmental and social issues

These particular strategies proved to make Walmart one of the top retailers yet again in the 2012 fiscal year. To Walmart, nothing is more important that continuing to deliver a powerful message to their people, both at the management and higher organizational levels. Walmart's center of attention is on developing leadership skills and talent through training programs and business series such as the Walton Institute. Walmart plans to recruit exceptional new talent where it is needed.

Walmart's approach to developing the people

Walmart prides itself on ensuring that their store and club associates are content working there. This allows the associates to make the necessary and incredible contributions to the Walmart name and brand.

"Walmart U.S. achieved positive comparable store sales for fiscal 2012, having posted an increase in customer traffic for the fourth quarter. Net sales surpassed $264 billion, increasing 1.5 percent while operating income grew to $20.4 billion, a 2.2 percent increase from the prior year" (“Walmart 2012 Annual Report”).

Walmart continues to strive towards opportunities for diversity, inclusion and more opportunities for women to advance within the organization.

Increasing productivity while satisfying diverse customers

The productivity loop is one of the main consistencies of the Walmart brand. Their mantra is delivering low prices at low costs every day. Within the past two years, Walmart has continued to function for less, allowing them to sell items for lower prices and drive sales.

In October of 2012, an additional guarantee by Walmart was made to "reduce operating expenses as a percentage of sales by at least 100 basis points over a five-year time span."

This Walmart hopes, will permit them to be more resourceful and dynamic in the operations creating a fully fledged global influence throughout their business processes and informational systems.

E-commerce's impact on global business

As E-Commerce becomes more and more important to the marketplace over the coming years, Walmart has opted to continue to grow their online business in the United States, the UK, and Canada and in Brazil. Walmart has been able to deliver so far with their multi-channel operations by enhancing the shopper experience within the online atmosphere.

Putting the customer first at Walmart

In Walmart culture, the customer is always put at the front of every assessment made. Walmart's global insights group continues to create analytical data that identifies the needs of the consumer marketplace and how Walmart can provide the needs. An important emphasis is made by Walmart to treasure the relationship they have with their consumers by listening to them, speaking with them to be able to recognize the changing trends of a growing population and to gain better insight into how retail plays a role in their lives (“Walmart 2012 Annual Report”).

Ethics, sales, and the global economy

The last of Walmart's key strategies over the next few years and into the future is to be a leading force on corporate social responsibility. At Walmart, doing what is right is a mandatory part of its culture and decision making processes. The strength of Walmart lies in its doing what is both good for business, but what is right regarding issues such as philanthropic support and educational efforts around the world.

Walmart is "increasing affordability of healthy foods and making significant donations to food banks. The sustainable agriculture program helps farmers earn more and become better stewards of the environment."

Walmart also has sought to reduce greenhouse gas within their supply chain (“Walmart 2012 Annual Report”). 2012's global responsibility report was extended to incorporate more statistics and metrics regarding the achievement progressions made on environmental and social issues and the opportunities that lie ahead for the company.

Walmart developing working strategy

Walmart continues to invest in growth opportunities through a variety of channels, such as their smaller formats known as Neighborhood Market and Walmart Express to their core supercenters. In doing so, Walmart has been able to develop their strategy of serving the needs of the public with excellent efficiency.

The online business arena continues to soar, and is driven by the fact that they offer Site to Store and Pick Up today options, which provide the consumer base alternatives to the traditional Walmart in-store shopping experience (“Walmart 2012 Annual Report”). In doing this, Walmart was able to achieve a profitable 2012 fiscal year overall through a workable mission and key objective in driving aggressive growth within the domestic and international marketplace.

Works Cited

"Walmart 2012 Annual Report." Online posting. Walmart Corporate. Wal-Mart Stores, Inc., 2012. Web. 12 Feb. 2013. http://stock.walmart.com/annual-reports.



Ultius, Inc. "Business Analysis of Walmart." Ultius | Custom Writing and Editing Services. Ultius Blog, 04 Nov. 2013. https://www.ultius.com/ultius-blog/entry/business-analysis-of-walmart.html

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Ultius, Inc. (2013, November 04). Business Analysis of Walmart. Retrieved from Ultius | Custom Writing and Editing Services, https://www.ultius.com/ultius-blog/entry/business-analysis-of-walmart.html

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Ultius, Inc. "Business Analysis of Walmart." Ultius | Custom Writing and Editing Services. November 04, 2013 https://www.ultius.com/ultius-blog/entry/business-analysis-of-walmart.html.

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Ultius, Inc. "Business Analysis of Walmart." Ultius | Custom Writing and Editing Services. November 04, 2013 https://www.ultius.com/ultius-blog/entry/business-analysis-of-walmart.html.

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